Invicta Watch Group is a Florida-based watch company founded in 1837 by Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.
The new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.
Upon moving primary operations from Switzerland, Invicta has continued to design watches, but has outsourced manufacturing to third parties in Switzerland and the Far East. Recently the company also began assembling from facilities at the company's Florida headquarters. Any timepieces manufactured in the United States are part of the "Made in the USA" collection. Swiss-made watches are labeled as such, while the Far East watches are labeled with the country of origin of their movement, as Invicta utilizes ETA (Swiss), Sellita (Swiss), RONDA (Swiss),ISA (Swiss) and Citizen/Miyota (Japanese) movements in their product lines. Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.
Many Invicta watches, including the company's more popular Pro Diver series, borrow design cues from seminal watches like the Rolex Submariner and Omega Seamaster.[citation needed] The Lupah is one of Invicta's new models of tank (rectangular shaped) chronographs that is targeted towards younger buyers and so available in 196,560 optional variations of dial color and strap types.
The Invicta Watch Group also markets products besides watches including hats and bags.
The company currently holds a grade of D+ from the Better Business Bureau.
Thank you Data from Invicta Watch Group
http://en.wikipedia.org/wiki/Invicta_Watch_Group
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